Sharia Branding in Housing Context: A Study of Halal Lifestyle Representation

Sharia housing has mushroomed in Indonesia recent years. It offers a different concept of as the developers claim to be following Islamic values. This study analyzes how advertisements on social media, especially Instagram, represent halal lifestyle. The method used this research was semiotic approach analyze signs ads realm digital media and its meanings. results show that advertising commodified Sharia-based housing. term “halal house” also signify meaning image symbols distinguished it from other brands were represented languages visualization displayed. These not only an but lifestyle relating become new trend Muslim communities constructed through religious advertisements.